NASA’s Viral Earth Day Campaign
Leveraging dates on the calendar in a social media marketing campaign is an important component to gaining an online advantage, as aligning yourself or your business with the day’s event puts you in a...
View ArticleSubtracting Google+
It’s safe to say that Google pretty much runs the Internet, and although they don’t miss on much—Google+ has been a massive failure. Concocted as the tech giant’s first major foray into Social Media...
View ArticleFacebook vs. Snapchat: Round 2
Hell hath no fury like a social media mogul scorned. Mark Zuckerberg has got it out for Snapchat’s Evan Spiegel, who shockingly rejected Facebook’s $3 billion offer to acquire the multimedia messaging...
View ArticleQuelling Social Media Dissent in Egypt
In a troubling development out of Egypt, a country still engulfed in turmoil following the events of the Arab Spring that involved the ouster of two presidents, leaked documents detail the government’s...
View ArticleAnother Corporate Social Media Screw-up
Another week and another example of a corporation making a massive social media blunder—this time from fashion outlet and purveyors of all things spandex and neon, American Apparel. If the sheer...
View ArticleThe Revolution Will be Retweeted
Unless you’re carrying out a Robinson Crusoe existence, you know that the war has come home. For over a week now, images and video coming from Ferguson, Missouri have dominated front pages and evening...
View ArticleFacebook Developing “Facebook at Work”
In their never-ending quest for global domination, the brain trust at Facebook has announced yet another addition to their social media portfolio. Financial Times reported early yesterday the...
View ArticleBiggest Social Media Moments of 2014
The World Cup: According to Facebook metrics, The World Cup garnered the most social media discussion ever, with over one billion interactions regarding the event. There certainly wasn’t a shortage of...
View ArticleTwitter Plays CEO Musical Chairs
Twitter’s leadership is once again in a state of flux, further illustrating how difficult it can be for social media corporations to effectively monetize—to Wall Street’s satisfaction—once they go...
View ArticleOne More Step Toward Google+’s Demise
Last year, Google began dismantling the structural framework of its first major attempt at a social media platform. Monday they announced the first step toward laying Google Plus to rest in its digital...
View ArticleThe Dislikes are Coming
Facebook cynics, rejoice! Your years of social media discontent have been acknowledged, and the Great White Buffalo of Facebook features is finally coming: the “Dislike” button. After years of ignoring...
View ArticleSubtracting Google+
It’s safe to say that Google pretty much runs the Internet, and although they don’t miss on much—Google+ has been a massive failure. Concocted as the tech giant’s first major foray into Social Media...
View ArticleFacebook vs. Snapchat: Round 2
Hell hath no fury like a social media mogul scorned. Mark Zuckerberg has got it out for Snapchat’s Evan Spiegel, who shockingly rejected Facebook’s $3 billion offer to acquire the multimedia messaging...
View ArticleQuelling Social Media Dissent in Egypt
In a troubling development out of Egypt, a country still engulfed in turmoil following the events of the Arab Spring that involved the ouster of two presidents, leaked documents detail the government’s...
View ArticleAnother Corporate Social Media Screw-up
Another week and another example of a corporation making a massive social media blunder—this time from fashion outlet and purveyors of all things spandex and neon, American Apparel. If the sheer...
View ArticleThe Revolution Will be Retweeted
Unless you’re carrying out a Robinson Crusoe existence, you know that the war has come home. For over a week now, images and video coming from Ferguson, Missouri have dominated front pages and evening...
View ArticleFacebook Developing “Facebook at Work”
In their never-ending quest for global domination, the brain trust at Facebook has announced yet another addition to their social media portfolio. Financial Times reported early yesterday the...
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Daily Show Backlash
At this point, it’s safe to say that “The Daily Show” is an abject catastrophe. Since Jon Stewart’s departure and taking of the helm by Trevor Noah, the show has lost its caustic bite, its intelligent...
View ArticleFacebook vs. Snapchat: Round 2
Hell hath no fury like a social media mogul scorned. Mark Zuckerberg has got it out for Snapchat’s Evan Spiegel, who shockingly rejected Facebook’s $3 billion offer to acquire the multimedia messaging...
View ArticleQuelling Social Media Dissent in Egypt
In a troubling development out of Egypt, a country still engulfed in turmoil following the events of the Arab Spring that involved the ouster of two presidents, leaked documents detail the government’s...
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